Google Goggles’s business model & SCAMPER

Business Model & Scamper Google Goggles

Google Goggles  adalah aplikasi pengenalan gambar yang dikembangkan oleh Google Inc. yang termasuk dalam Google Apps. Aplikasi ini berfungsi sebagai pencari berbasis gambar yang diambil dari perangkat genggam. Contohnya, mengambil gambar barcode produk akan memunculkan informasi tentang produk tersebut

BUSINESS MODEL

Key Partner                       : Mobile Phone OS, such as Android, Blackberry, IOS Apple, etc. Social   Media such as Twitter, Facebook, Path, Instagram, etc.

Key  Activities                    : Identify barcode, Qr Codes,  brand, and pictures.

Key Resources                  : Software, Technology, Intellectual Property

Value Proposition            : Translate the barcode, Qr codes, brand, pictures in to text.

Relationship                       : online communities, giving free information for the user.

Channels                             : Google, Website, social media.

Customer Segments       : Everyone that already download and use google goggles.

Cost Structure                   : Software, server, administration & IT emloyee

Revenue Streams            : Advertising.

SCAMPER

Substitue                             : Can identify face of people, so we can know what she/he is name, address, hobby & personality.

Combine                              : Online and offline media. If online can connect with social media such as facebook, twitter, instagram, etc.

Adapt                                    : The information given is faster and more updates.

Modify                                 : Add feature of chatting.

Put to other uses             : Google Goggles look likes social media, with the search engine which is can find our identity of friend with pictures.

Rearrange                           : Rearrange Google Goggles not only as search engine but also as social media for chatting and sharing information.

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